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Previews/ Luxury Market Facts
Luxury Market Leader
More than half of all million dollar and up luxury home sales in America are done through our Coldwell Banker Previews program. More sellers and buyers trust the Coldwell Banker Previews name than all the other firms throughout the United States combined.
Luxury Market Facts
3,100,000: Number of North Americans with household net worth exceeding $1M (excluding value of primary residence) (approximately 2.4% of US Households)
35,000: Number of people in North America with net worth over $30,000,000
400: Number of people in North America with net worth over $1B
$11,Trillion: Value of assets owned by North American millionaires
300,000: Number of millionaires in China (and growing)
Source: Barrons,10-16-06
Our International connections
Since 1933, Previews clients have been the very small group above. They are among the most illustrious names in business, entertainment, diplomacy and politics. No less than four U.S. Presidents and the Duke and Duchess of Windsor have used Previews for the sale or the purchase of their homes.
Our Seasoned experience
When you choose Previews you are tapping into a finely tuned network of international contacts connected by discriminating circles of wealth worldwide. For almost 70 years clients have provided repeat referrals which have made Previews the unquestioned market leader with the experience to satisfy the most discerning client. Supported by over 3,700 residential and commercial real estate offices domestically and internationally from Paris to Singapore, Previews sellers are put on the inside track to affluent prospects from across the globe.
Absolute discretion
Our "one of a kind client, one of a kind home" philosophy is a hallmark of our success and reputation. Previews properties are not for the mass market, but rather appeal to a circle of privilege for whom discretion is a basic requirement.
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